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Results

Metric first.
Story second.

Every figure below is tied to an account we ran, measured over the window shown. We don't round up.

Blazing Tail — pet supplies, Amazon FR

€60K+ revenue at sub-20% ACOS

France entry with no prior ad history. Structure built around six hero SKUs, then widened once the 20% ACOS ceiling held. DSP remarketing added in month three, which carried the last third of the growth.

Before
€0 FR revenue
After
€60K cumulative
Window
9 months
Channels
PPC + DSP
Anonymised — home & garden, Amazon UK

ACOS reduced on flat spend

Search-term pruning, match-type separation and placement multipliers moved budget out of broad discovery into converting placements. Spend held at £6K a month; ad revenue rose from £17.6K to £28.6K.

Before
34% ACOS
After
21% ACOS
Window
90 days
Channels
PPC
Anonymised — supplements, Amazon US

New-to-brand share lifted

DSP view-based remarketing plus a Meta prospecting layer, read together against blended CAC. AMC overlap queries showed which audiences paid back before scale, so budget went to the two that did.

Before
22% NTB
After
41% NTB
Window
2 quarters
Channels
DSP + Meta + AMC