Account rebuild
Campaign and ad-group architecture by SKU tier, match type and intent — no legacy sprawl.
Service 01 — Amazon Ads
Amazon PPC, DSP
& AMC management
One team across Sponsored Ads, DSP remarketing and AMC audience work — managed to profit, reported weekly, expanded market by market.
What it is
Full ownership of your Amazon advertising: keyword and placement strategy in Sponsored Products, Brands and Display; DSP remarketing against your own audience data; and AMC queries that show where paid, organic and repeat purchase actually overlap. Bids move on margin, not on guesswork.
Who it's for
Brands spending £5K+ a month on Amazon who have hit a ceiling with Sponsored Ads alone, sellers whose ACOS creeps every quarter, and teams that want a second and third marketplace opened without splitting focus.
What's included
Bid & budget cycle
Weekly bid moves against target ACOS, dayparting and budget reallocation across placements.
Search-term hygiene
Harvesting and negation on a fixed cadence so spend follows converting terms.
DSP remarketing
View and cart-abandon audiences, competitor conquesting and retargeting windows tuned per SKU.
AMC queries
Audience overlap, path-to-purchase and new-to-brand analysis feeding the next quarter plan.
Reporting
Weekly numbers, monthly review call, one dashboard tied to contribution margin.
Expected outcomes
Sub-20%
ACOS target held while spend grows
30 days
Wasted spend identified and cut
+NTB
New-to-brand order share from DSP
4 markets
Expansion path across UK, US, EU, FR
Outcome ranges are drawn from current and past engagements. Individual results vary with category, margin and starting account health.
The first 90 days
| Phase | Work | You get |
|---|---|---|
| Days 0–14 | Audit, tracking checks, catalogue and listing blockers logged | Written teardown + 30-day plan |
| Days 15–45 | Structure rebuild, negation pass, bid model live | Clean account, first ACOS movement |
| Days 46–75 | DSP audiences launched, AMC baseline queries run | Remarketing layer + audience report |
| Days 76–90 | Scale winners, plan next market or SKU tier | Quarter plan with spend bands |