Account & tracking
Business Manager, pixel and Conversions API setup, plus Amazon Attribution links for marketplace traffic.
What it is
End-to-end Meta management: account and CAPI setup, creative testing framework, prospecting and retargeting structure, and Amazon Attribution links so off-platform spend is credited properly. Weekly creative iteration, monthly incrementality read.
Who it's for
Marketplace brands that need demand created rather than harvested, launches that need volume in the first 60 days, and DTC sites running alongside Amazon where the two channels are currently reported in isolation.
What's included
Creative framework
Hook-led concept testing: statics, UGC and video variants shipped and read weekly.
Campaign structure
Prospecting, retargeting and retention split with clean budget rules — no overlapping audiences.
Landing path
Advice on the destination: marketplace listing, DTC page or storefront, chosen per objective.
Incrementality read
Monthly blended view: platform ROAS against total revenue and contribution, not in isolation.
Reporting
Weekly creative scorecard, monthly review call, shared dashboard.
Expected outcomes
Blended
Reporting on contribution, not platform ROAS
4–6 wk
To a repeatable winning creative angle
+Reach
Demand created above marketplace search volume
CAPI
Signal quality fixed before spend scales
Outcome ranges are drawn from current and past engagements. Individual results vary with category, margin and starting account health.
The first 90 days
| Phase | Work | You get |
|---|---|---|
| Days 0–14 | Account, CAPI and attribution audit; creative library review | Teardown + test roadmap |
| Days 15–45 | Structure rebuild, first creative test waves live | Baseline CAC + winning hooks |
| Days 46–75 | Scale winners, add retargeting and retention layers | Stable CAC at higher spend |
| Days 76–90 | Incrementality read against marketplace revenue | Blended plan for next quarter |